Selena Gomez's Makeup Company Rare Beauty to Raise $100 Million Towards Mental Health Services

Selena Gomez's Rare Beauty company has pledged to raise $100 million towards mental health services.
Selena Gomez's Rare Beauty company has pledged to raise $100 million towards mental health services. | Tibrina Hobson/Getty Images

Selena Gomez has long been an advocate for mental health awareness, and she's now putting her money where her mouth is. As Billboard reports, her makeup company, Rare Beauty, has pledged to raise a whopping $100 million towards mental health services.

The funds will specifically be given to underserved communities, and Sel spoke out on her gratitude for being able to give back. "I’m so grateful to be surrounded by a team that’s helped make the Rare Impact Fund a reality," she said in a press release. "Since the brand’s inception, we wanted to find a way to give back to our community and further support people who needed access to mental health services, which have had a profound impact on my life."

View this post on Instagram

Our goal with the Rare Impact Fund is to raise an ambitious $100 million over the next 10 years to help increase access to mental health resources. How? Starting with our very first sale, 1% of annual Rare Beauty sales will go directly to the Rare Impact Fund. But that's not all. We're committed to raising funds with numerous philanthropic partners to reach our goal. The Rare Impact Fund will help support the local, national, and global organizations that have a direct impact on the well-being of this amazing community. Together, we are better, and because we know we can’t do this alone, we’ve established the Rare Beauty Mental Health Council comprised of leading mental health experts and professionals with lived experience to help steer our impact efforts. To learn more about our resources and support, and to meet the members of our Mental Health Council, head to our IG stories! #RareImpact

A post shared by Rare Beauty by Selena Gomez (@rarebeauty) on

"Rare Beauty is focused on helping people feel more connected to one another and less alone in the world. The Rare Impact Fund will make a direct impact on many lives and, ultimately, make a difference in the world. I’m proud of the work we’ve begun to do with our partners to offer these services to anyone who needs support," Selena concluded.

The pop star has spoken out about mental health numerous times in the past, often steering the conversation towards herself and sharing her own struggles. Back in April, Selena chatted with Miley Cyrus during an Instagram livestream, revealing she'd been diagnosed with bipolar disorder. "Recently, I went to one of the best mental hospitals in... America, McClean Hospital, and I discussed that after years of going through a lot of different things, I realized that I was bipolar," Selena shared. "And so when I got to know more information, it actually helps me. It doesn't scare me once I know it."

Shout out to Selena for her bravely fighting the stigma surrounding mental health, and for her pledge to raise the money!