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Kim Kardashian to Donate Percentage of SKIMS Profits to Families Affected by Coronavirus

Kim Kardashian is donating a portion of SKIMS profits to families affected by the Coronavirus.
Kim Kardashian is donating a portion of SKIMS profits to families affected by the Coronavirus. | Karwai Tang/Getty Images

Kim Kardashian is stepping up to do her part amid the devastating Coronavirus crisis. The Keeping Up With The Kardashians star took to Instagram to announce that she plans on giving back during these trying times. And those who make a purchase from her shapewear brand SKIMS now can feel good about it.

As reported by Hypebae, Kim is donating 20% of SKIMS profits to Baby2Baby’s COVID-19 Emergency Response Program. The organization's mission is to provide basic essentials to children and families impacted by Coronavirus. The businesswoman is gearing up to re-stock her highly-popular cotton collection, so fans will have brand new items to shop from. The collection will be back in stock on the SKIMS website on March 23 starting at 9 a.m. EST.

The mom-of-four also took to Instagram to share how she's been social distancing. Apparently, she and her sisters are all self-quarantining separately, and Kim misses her fam big time. "I was organizing my photos in my phone and found this and miss my sisters but we are all social distancing and staying away from each other all separately self quarantined. It’s hard but we have to do this for our safety and for everyone else’s," she wrote in a March 19 post, shown below.

Kim and her sisters are usually attached at the hip, so if they can do it, we all can. And hey, what better way to pass the time than to do some online shopping? Check out the SKIMS website here.