Kim Kardashian Faces Backlash for 'Refusing to Be White' After Showing Off Makeup to Turn Her Hands Darker

Kim Kardashian is facing internet backlash again from a new set of Instagram Story posts which showed the makeup mogul's insanely complicated and time-consuming makeup routine. While the average person may not be able to "keep up" with that level of daily grooming, fans were more concerned about Kim's fascination or compulsion to make her whole body darker.

The issue arose when Kim showed how her body makeup helps to darken her hands. According to PopBuzz, Kim said on the subject: "KKW Beauty Body Make Up [sic] is perfect for hands because my hands are always pale and our formula is waterproof so you can wash your hands." Many then took the issue to Twitter, sharing a screenshot of her post and asking followers what they thought. The question in many people's minds was about the fact that someone was using foundation on their hands in the first place.

However, the main problem people are having isn't with the high maintenance factor, but rather Kim's continuous venture to be darker. Many started calling out the businesswoman for "refusing to be white."

This most recent discussion is, of course, not an isolated incident. Kim has been called out many times before for alleged blackface and cultural appropriation, and often uses makeup to spark these controversies. And this in turn brings up deeper economic issues, because the mom-of-four's financial enterprise has centered around her cosmetics company, KKW Beauty. Since makeup is her tool with which she promotes her darker looks, is she essentially ripping off and profiting from black culture?

A similar controversy arose when Kim launched her Sooo Fire collection, which used several names from traditional Hawaiian culture like "Pele's Curse" and "Crater of Hekla." Fans were concerned because she obviously made a tremendous profit off of the palates, but used ancient names from a culture that wasn't her own.

It seems like we're back where we started with cultural appropriation and the Kardashians, and it honestly does call for some serious examination. Are these cases simply grounded in admiration for other cultures and the simple desire to look tanned? Or is there a deeper disrespect for others here?