Jameela Jamil, star of The Good Place, is known for using her fame to promote body positivity and making sure women feel comfortable in their own skin. So when a product gets hype that seems to counter this advocacy, she speaks up about it. The recent target? Kim Kardashian's new body makeup line.
When Kim promoted her newest launch, she shared that she uses it to cover her psoriasis but was careful to add that she, "learned to live with and not be insecure of [her] psoriasis" and that the makeup was "for days when [she] wants to just cover it up."
But when Jameela saw a video on Twitter of someone applying the body foundation, she gave it a thumbs down, according to Cosmopolitan, writing "Hard pass" before going into the reasons why she wouldn't use this product. "Save money and give yourself a damn break," she concluded.
There were mixed responses to Jameela's post. Some agreed with her that the product only exacerbated women's anxieties about not being "good enough," while others jumped to Kim's defense. One writer for Metro UK pointed out that women have been using similar products for years, reporting:
"Sally Hansen Airbrush Legs has spanned multiple generations, covering up our granny’s varicose veins and giving us a tan on nights out. Wartime women even used gravy browning back in the day to get a glow when nylon stocks were short."
Could the difference be the price point? Sally Hansen's Airbrush Legs usually rings in at about $9 while Kim's body makeup is $45. That could certainly be one part of the argument. But the general consensus seems to be that the choice is with the makeup wearer.
Even if the use of a product does come from insecurity, isn't it also the person's choice to decide when and how they deal with it? Not everyone is on the same timeline for facing insecurities. And if there's a product for sale that targets an imperfection, cool. I'll buy it if I want.