Why Kim Kardashian is Being Branded a Hypocrite for Supporting Demi Lovato

Demi Lovato took to Instagram last week to speak out against fat-shaming advertisements on Instagram. The 26-year-old singer called out a Game of Sultans advertisement and social media executives in her Instagram Stories, and the internet is 100 percent behind her.

Even one of the largest internet moguls is supporting Lovato.

Kim Kardashian retweeted Lovato’s message, which directed fans to view her Instagram Stories. The ad in question prompted players to make their character's "obese" daughter more slim to look like their friend's "pretty" daughter.

Lovato hasn't been shy about publicly discussing her struggles with eating disorders, and now she has made it her mission to ban fat-shaming from social media. Fans on Twitter captured the Instagram Stories which you can see below.

While many fans appreciate Kim's support for the cause, some social media users pointed out that Kim actually promotes products that are in direct opposition of Lovato's message.

In fact, Kim posted a Flat Tummy Co. advertisement just one day before retweeting Lovato's message.

View this post on Instagram

#ad You guys all know I looove @flattummyco shakes. I've just restarted them (it's Day 2 today) and I’m already feeling so good. We had a huuuuge Christmas this year and between that, New Years and everything inbetween… I felt like it was impossible to fit in my regular work outs and eat healthy. But this program is giving me a kick in the right direction that I need. These meal replacement shakes are so good and they're helping me get my tummy back to flat. I’m already feeling amazing and I’m so excited for the next few weeks. Because they’re all about getting women back on track… they’ve got a 20% off sale going on right now, so if you want to start 2019 off right… trust me, you’re going to want to check them out. PS. I’m doing the chocolate program?

A post shared by Kim Kardashian West (@kimkardashian) on

Lovato has yet to speak publicly about Kim's support, but many social media users haven't held back from pointing out the reality star's hypocritical ways.

She's now being branded a hypocrite for her seemingly false support.

Kim has unfortunately promoted Flat Tummy Co. weight loss products on social media for a while now. In May, she posted an Instagram photo in which she was seductively sucking on an appetite suppressing lollipop by the company.

Kim hasn't commented publicly on the recent criticism.