'Wave if you drive by!' Hailey Bieber shows off MASSIVE billboard for her Rhode skincare line

The 2022 Met Gala Celebrating "In America: An Anthology of Fashion" - Arrivals
The 2022 Met Gala Celebrating "In America: An Anthology of Fashion" - Arrivals / Dimitrios Kambouris/GettyImages

Hailey Bieber got a thrill when she drove past the huge billboard advertising her new skincare line Rhode on Hollywood's world-famous Sunset Blvd earlier this week.

Plastered on the side of a tall building, the massive promo poster features a closeup of Hailey's face with Rhode's Barrier Restore Cream dotted on her cheeks, forehead and chin.

"hello LA wave if you drive by @rhode on sunset," Justin Bieber's wife, 25, wrote to her 45.5 million Instagram fans and followers in a post shared Thursday. Check out the post below for a closer look!

The billboard photo only shows the in-demand model from the neck up. Her long tresses are pulled back off of her face with a white headband, giving admirers a full view of her products in action.

The billboard photo only shows the in-demand model from the neck up. Her long tresses are pulled back off of her face with a white head band, giving admirers a full view of her products in action.