Kim Kardashian West appeared on the Today Show this morning in honor of the launch of her new shapewear line, SKIMS Solutionwear. The 38-year-old star spoke about her excitement for the launch and the ten years it took her to perfect the products.
The reality star explained that she was really excited to have all the people she "loves and respects" participating in the SKIMS campaign, including her mom's friends, her best friend growing up, Alison, her sisters, and Alice Marie Johnson.
Kim also explained that she launched SKIMS because it was "a necessity," adding, "I wear it everywhere I go. I wear shapewear and I always have, for over a decade." She went on to speak about her desire to change that perception, so that women can feel confident.
"Everyone needs SKIMS. Everyone needs shapewear and I'm really proud of it," Kim concluded.
SKIMS launches today and it has already been so successful that the site crashed due to intense traffic, forcing the brand to re-launch at 10 a.m. PST. It looks like Kim was right. Everyone needs it!