Kris Jenner Reveals How Kardashians Decide to Charge for Sponsored Instagram Posts
By Kwadar Ray | Apr 12 2019
Being a member of the Kardashian family is more than just the glimmer and glam, it's a full-time job. The KarJenner crew work everyday, hence the reason you see them so active on social media.
Among the tens of thousands of Instagram posts the family has shared, there's a decent amount that are sponsored by companies paying them.
As arguably the world's biggest influencers, there's plenty of brands looking for the Kardashians to sponsor them on social media. Kris Jenner, the maverick of the family business, recently detailed to CBS Sunday Morning the conversations and steps that go into deciding who to accept and how much to charge for sponsored posts.
“My daughters are constantly getting offers to post something for a company, or a brand, on social media,” Jenner said on the show, according to PEOPLE, which will air on Sunday. “So they’re — they have a fee for a post, or a fee for a story, a fee for Facebook, a fee for – you know — they have a fee schedule.”
The momager didn't delve into the exact price ranges her daughters requests, but she says that sponsored posts are “definitely six figures.”
As for what goes into consideration when deciding the price, Kris explained that it matters both who is doing the posting and what the product is.
“Sometimes, If it’s Kim, or if it’s Kylie, it depends on what it really is,” Jenner said, mentioning that if the pitch is for “a pharmaceutical product, if it’s something that you’re going to drink, or ingest, or put on your body,” the price goes up.
The business savvy side of the family is always something fun to look at, as it answers the question of many KarJenner critics, which is "what do they even do for living?"
Kylie's rise to billionaire status was documented last year, revealing how large of a role social media plays in Kylie's business practices. For Kim's part, she told the New York Times last month that she only sponsors products she actually uses.
You can criticize the Kardashians for plenty of things, but it's hard to name another group with a more effective social media business strategy.