Kourtney Kardashian Poses Nude on Instagram to Promote Her Brand Poosh

amfAR New York Gala 2019 - Arrivals
amfAR New York Gala 2019 - Arrivals / Michael Loccisano/Getty Images

The Kardashian-Jenner family are well-known as style icons, dabbling not just in clothing but also in beauty products and cosmetics. This week, Kourtney Kardashian showed just how dedicated she was to her beauty and lifestyle endeavors, stripping down and posing naked to promote her website Poosh.

According to People, Kardashian posted the risqué photo, which shows her sitting at the edge of a pool with her back to the camera, alongside an article entitled “Body Care Hacks for Great Skin.” Some of the tips in the article include using coconut oil as a shaving cream and applying moisturizer directly after a shower.

This is not the first time Kardashian has posed nude for her website. In March, she posted a photo on Instagram showing herself exposed on a bathroom counter, with her legs crossed and a cup of tea and a laptop covering her chest. The photo was Kardashian’s first tease for Poosh, which launched soon after.

Per People, Kardashian explained that the purpose of Poosh was to offer ways to live healthily while also cultivating inner and outer beauty. “I decided to launch Poosh because I felt that there was something missing in the healthy lifestyle space,” she said. “Healthy living gets a bad wrap; it’s as though if you care about what you put in — or on — your body, then you’re not sexy or cool. But this just isn’t true, and Poosh is here to prove just that.”

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C O M I N G. S O O N. @poosh

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Clearly, as the photo shows, Kardashian’s beauty tips are working well for her--we’ll keep our eye on her and Poosh for any updates.