Kim Kardashian Reportedly Wins $2.7 Million in Lawsuit Against Missguided

NEW YORK, NEW YORK - MAY 06: Kim Kardashian West attends The 2019 Met Gala Celebrating Camp: Notes on Fashion at Metropolitan Museum of Art on May 06, 2019 in New York City. (Photo by Dimitrios Kambouris/Getty Images for The Met Museum/Vogue)
The 2019 Met Gala Celebrating Camp: Notes on Fashion - Arrivals | Dimitrios Kambouris/Getty Images

While the Kardashian-Jenner family are obviously enormous media presence, it’s sometimes easy to forget that they’re also a legal powerhouse who are very protective of their brand. That fact came into sharp relief this week, when it was reported that Kim Kardashian won over $2 million in a lawsuit against a company that she claimed profited off her image.

According to TMZ, Kardashian had filed a lawsuit against Missguided US in February, alleging that they had used photos of her without her permission to promote knockoff dresses “inspired” by her clothing. This week, after Missguided US failed to respond to the lawsuit, Kardashian was awarded $2.7 million in damages and $60,000 in attorneys' fees from the company.

The judge in the case ruled that “Missguided has repeatedly used Kardashian's name and likeness without permission on its social media platforms to promote the sale of its clothing.”

The company, TMZ reports, would frequently feature photos of Kardashian with captions that tagged her Instagram in order to advertise their products--intimating that she and the company were collaborating, when they were not.

This is just the latest in a long history of Kardashian taking measures to defend her brand. In May, she delivered a strategic Instagram clapback to a lookalike model after the model had accused her of stealing a dress design.

If you ask us, we’re glad that Kim was able to defend herself from exploitation--nobody should ever have their image used in that way. And if these two stories tell us anything, it’s this: never, ever, mess with the resolute litigating power of the Kardashian family.