Justin Bieber has officially surpassed the record for the most-ever YouTube subscribers as a musical artist, at a whopping 45 million. Bieber already held the record for the most subscribers as an artist, but the number itself just hiked up, thanks in part to his recent collaboration with Ed Sheeran, "I Don't Care," which is now at No. 2 worldwide. No. 1 is held by Lil Nas X's "Old Town Road."
World news and events have a profound effect on YouTube views, according to Forbes. Summer holidays and midterm breaks meant 58,000 more views on Friday alone for Alice Cooper's "School's Out For Summer." This is a 1,400% increase from its daily viewing average.
The biopic Rocketman has substantially impacted Elton John's YouTube presence as well. Daily views of his channel have reached 2.5 million and more over the last week. Elton John is now on a three-year retirement tour, "Goodbye Yellow Brick Road," which is now crossing Europe.
The Oscar-winning Bohemian Rhapsody had a similar effect on Queen's YouTube presence, bringing a fresh wave of viewers and subscribers.
With all this success, YouTube subscriptions and viewings are quickly becoming a substantial indication of musical success. But Justin Bieber, the Canadian singer-songwriter, now officially holds the record for the highest subscriptions YouTube has ever charted for an artist.