How Justin Bieber Reportedly Had a Part in Wife Hailey Baldwin's Trademark Rejection

NEW YORK, NY - SEPTEMBER 06:  Hailey Baldwin (L) and Justin Bieber attend the John Elliott front row during New York Fashion Week: The Shows on September 6, 2018 in New York City.  (Photo by Theo Wargo/Getty Images for NYFW: The Shows)
John Elliott - Front Row - September 2018 - New York Fashion Week: The Shows | Theo Wargo/Getty Images

Spouses Justin Bieber and Hailey Baldwin Bieber have been on the rise recently, engaging in new endeavors, spending time caring for one another, and even contemplating a date for their wedding. This week, however, it emerged that one of Hailey’s recent ventures ran into some difficulties when a trademark application was rejected--due to her husband, of all people.

According to The Blast (via Us Weekly), Hailey applied for a trademark on the name Bieber Beauty in anticipation of a potential cosmetics line. However, the US Patent & Trademark office rejected her application on the basis that it was too similar to trademarks owned by her husband, which apply to products including cosmetics, lotions, and fragrances.

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Studio vibes.. with my studio chicka ..

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The confusion was not purposeful, as many of Justin’s trademarks were filed in 2012 and registered in 2014, years before he and Baldwin got serious. The Blast and Us Weekly also report that Justin first filed his trademarks in 2003, when he was just nine years old, though this does not appear to correspond to any official documentation--especially considering that the Canadian Justin was not discovered until 2007.

This bump is likely not the end of the Biebers’ foray into cosmetics. Last year, according to Us Weekly, Hailey was able to file a trademark for the name Hailey Bieber, meaning that she may still have the opportunity to launch her line. In the meantime, Justin has partnered with Schmidt’s to launch a natural deodorant line.

We’re glad to see that there wasn’t anything suspicious going on with Hailey’s copyright--though we imagine it is annoying to have accommodate for all the ventures your husband began when he was a teenager.