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Hair Brand Apologizes After Sharing 'Racist' Meme About Jordyn Woods

By Natalie Zamora

SECNDNTURE by Jordyn Woods Launch Event
SECNDNTURE by Jordyn Woods Launch Event / Emma McIntyre

After the whole Jordyn Woods and Tristan Thompson ordeal, the memes about the pair and all involved have been endless. Between the NBA player's consistent cheating, to Khloé Kardashian and Kylie Jenner likely unfriending Jordyn, people online have found many things to poke fun at. But one joke might've gone too far, as some are deeming it racist.

Beauty brand Bellami Hair took to Instagram to share a meme about Jordyn's new hair, which she debuted after all the drama occurred. Her hairstyle is now way shorter than previously, so the brand made the joke, "When Kylie Jenner stops paying for your lifestyle, including your hair extensions," along with the photo. They added in their caption, "Bad hair is just one betrayal away."

People immediately started slamming the company, writing on social that it was "actually disgusting." According to Yahoo!, people also called the post racist, with one claiming, "They feel comfortable doing this because she’s a [black woman], and it’s exhausting."

Bellami has since taken down the post and apologized. "We would like to sincerely apologize to Jordyn Woods and our followers and for the social media post that was shared on our platform yesterday that may of offended anyone either directly or indirectly," they began in a lengthy caption.

View this post on Instagram

We would like to sincerely apologize to Jordyn Woods and our followers and for the social media post that was shared on our platform yesterday that may of offended anyone either directly or indirectly. We believe that all hair types are beautiful especially natural hair we did not want to hurt or offend anyone with our post but just intentions are not enough. Because of our emphasis on wigs and extensions the inclusion of “bad hair” was a very poor choice of words and insensitive, we sincerely apologize, this is a subjective phrase and we never wanted to target or insult anyone who chooses not to wear our products. Regardless of this apology it is unacceptable and we recognize this and will do better. We are deeply sorry to Jordyn and to anyone who was upset by the caption and post regardless of intentions we are striving to continuously expand our product lines so we can provide products that are suited for all hair types, textures, lengths and shades. We will strive to do better and be more mindful of sharing uplifting and positive content as it is never our intention to insult or attack anyone. Thank you all for bringing this to our attention and allowing us to address this with you all. Much Love

A post shared by BELLAMI Hair® (@bellamihair) on

Jordyn has not publicly responded.