Since its release in April, Avengers: Endgame has proven to be a worldwide smash success, earning critical and popular acclaim and rising to the spot of second-highest grossing film of all time. This weekend, Marvel Studios is endeavoring to push Endgame up to dethrone the hold of James Cameron’s Avatar over the number one spot, re-releasing the film in an event dubbed “Bring Back.”
According to io9, the Bring Back event will allow viewers to see the original film, along with a new introduction from co-director Anthony Russo, an “unfinished deleted scene,” and a sneak preview of Spider-Man: Far From Home, which premieres next week. Additionally, select theaters will carry an exclusive poster depicting Iron Man’s Infinity Gauntlet, with the caption “We love you 3000,” referencing a line from the film.
As Endgame trails Avatar by less than $50 million, this event is projected to push the film across the finish line with relative ease. Since Endgame began to approach the number one spot, fans have tried to rally around the film, with some launching a campaign to overtake Avatar.
Ultimately, regardless of which film holds the No. 1 spot, both are owned by Disney, who acquired the rights to Avatar after purchasing 20th Century Fox earlier this year. In fact, of the current ten highest-grossing films of all time, only two--Furious 7 and Jurassic World--are not owned by Disney.
As for us, we’re interested to see whether this initiative will push Avengers: Endgame across the finish line--we’re not sure that it’ll be enough to pull us back into the theaters, but we’re glad that the dedicated fans are getting something out of it.