Popstar Doja Cat's new sizzling advert for the popular online fashion retailer, Pretty Little Thing has been reportedly BANNED as she "gyrates" and goes "braless" in the "overly sexualised" content.
The "Say So" singer - whose real name is Amala Ratna Zandile Dlamini, 25, - has come under fire for the sexy advert, which not only shows off a series of raunchy items part of the rapper's second collection with the online retailer, but also her gravity-defying, jaw-dropping figure.
According to multiple reports, the Pretty Little Thing advert was banned by the Advertising Standards Authority (ASA) due to its explicit nature of the content.
The MailOnline claimed that the full video has been heavily edited to tone down its explicit nature of the content. In the original un-edited version of the advert, the Grammy-nominated rapper and producer Doja Cat leaves little to the imagination.
Writhing, gyrating and flashing her chest while wearing a sheer mini dress, are just some examples of the content cut from the advert. The MailOnline claimed that the video had to be re-edited where the singer, songwriter was "showing too much" and now have created a "pre-watershed" take to air instead.
Check out the edited version of Doja Cat's Pretty Little Thing collection advert below:
The collab comes ahead of the release of the "Say So" singer's third album, Planet Her, which is set to release soon.
Before the drop of her second collection with the fashion brand, Doja Cat said:
"This is the beginning of something really special for me and I hope everyone enjoys this creation as much as I do! A beautiful pop of colour for summer and wearable pieces for all year round."- Doja Cat
"It’s very, very colourful, we wanted something that felt summery and kind of sophisticated and wearable. I feel like the norm is very tight fitted clothing and we still have that but there’s more like shapes in the collection. "- Doja Cat
"I feel like it's just very juicy it has like flavour and colour and I wanted that. I wanted the colours to feel like you know chartreuse and peach and coral, you know what I mean? Just yummy colours. I love that. Juicy!"- Doja Cat
The Doja Cat x PrettyLittleThing collection launched last week as the singer released her new single "Kiss Me More" featuring SZA.