Rihanna's Fenty Beauty products have been making a huge impact globally, as the singer recently expanded in Milan, Italy, all throughout Sephora stores in the U.S., and Harvey Nichols department stores in the UK.
Following the success of the inaugural Arab Fashion Week earlier this month, Fenty will enter the Saudi Arabian markets as well, adding to her stake in the cosmetics of countries in the Middle East, such as Qatar, Bahrain and Kuwait, as reported by Hollywood Unlocked.
"I’m so happy to announce that @FentyBeauty is coming to Saudi Arabia on April 19th!! #SephoraMiddleEast," Rihanna tweeted.
Saudi Arabia recently made pop-culture headlines, as its 35-year cinema ban will come to an end with a showing of Marvel's latest film, Black Panther.
“All women deserve to feel beautiful and all women deserve to have a choice and an option when they go to the makeup counter," Rihanna told ET.
"You have all these ideas of things you want for yourself, and for me, beauty was a natural fit because makeup is such a huge part of my career and image," she elaborated for Instyle. "I wanted to do a line for years, but it needed to be credible, something that industry pros and girls around the world would respect.”
Now respected around the world, Rihanna's Fenty line prepares to make the move to Saudi Arabia. The New York Times reported one observer at the inaugural Arab Fashion Week stated, "women here have been waiting for years for a time to shine." Mr. Abrian, of the Arab Fashion Council, stated the show was "a window into the future of Saudi Arabia.”