Scooter Braun, manager of Ariana Grande, Justin Bieber and Kanye West on-and-off, spoke at the Fast Company’s Innovation Festival in New York where he recalled many different aspects of his journey to being the person and manager he is today. One story Scooter shared was how Ariana Grande once fired him and in turn made him a better manager.
Scooter explained that before his own firing, he'd seen several other managers get fired and proceed to defend themselves with "truths" that the artist didn't want to acknowledge or deal with, resulting in the artist forever hating their former manager.
When he was fired by Ariana, Scooter admitted that his team wanted him to do the same, but he said, "W
The manager concluded by saying, "I realize this situation will break your heart because it becomes so personal and your job 90 percent of the time is keeping stuff out of the artists’ sight to keep the pressure off of them, so how could they ever appreciate you as much as you think they should because they don’t even know about that stuff?"
Scooter and Ariana still work together, and he says that whenever things become tense between them, he reminds her of their past and things usually calm down.