​The strangest thing about Netflix's campy-horror Stranger Things is most definitely the fandom, as the sci-fi series is reaching Rocky Horror-like gimmicks and oddities.


According to a new report from ​CNN, Stranger Things is keeping Kellogg's Eggo waffles afloat. A favorite source of food from the series' main character 'Eleven,' played by ​Millie Bobby Brown, audiences often eat Eggo waffles while binge-watching the show, driving sales up 14% for Eggo every new season.

“When Eggo waffles became a fixture on the hit show Stranger Things, we quickly leveraged the [resulting] consumer engagement," stated Kellogg’s chief executive Steven Cahillane. "It sparked conversations. And it prompted consumers to reconsider a long-established brand in new and very contemporary ways.”


Kellogg hopped on the trend, releasing a Super Bowl commercial in tandem with Stranger Things and creating specially-themed recipes for Season 2

Sales for the waffles have drastically declined since 2016, as consumer have finally "Leggo" the Eggo after so many years, but the product remains popular due to every new season of Stranger Things. As ​CNN reports, Eggo only makes up 6% of the company's $13 billion in annual sales, but like the rest of, Kellogg is on the edge of its seat waiting for ​Season 3 to premiere in 2019.